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The Ramada Renaissance Hotel building on Deansgate is due to be knocked down and redeveloped as the last part of the transformation of the city centre after the devastating 1996 IRA bomb. But with a masterplan for the area not now due until summer and bills to pay for tests on the site owners West Properties have come up with a unique temporary solution.
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The building has long been seen as the final piece of redevelopment needed in the area after it was devastated by the IRA bomb. Currently, it Nike Long Sleeves is partly occupied by the Renaissance Hotel and partly made up of derelict office space.
They have teamed up with Marketing Manchester, the body which promotes the city worldwide, in a plan to cover the building with adverts up to 50ft high. Marketing Manchester would be given a significant slice of free space worth up to 100,000 a year at current rates Nike Long Sleeve Running Top Mens
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delivering more than 200,000 readers in Greater Manchester.
business news andfeatures, targeting a bespoke business audience with 12,687 copies every Thursday.
Drivas Jonas, agents for the scheme, said the move would have three benefits disguising an unsightly part derelict building', publicising the city and paying for site surveys.
Andrew Stokes, chief executive of Marketing Manchester, backed the scheme in a letter to the council and said: "The proposals will mirror the approach taken during the Commonwealth Games, when unsightly prominent buildings were disguised at a time when Manchester was under particularly close media scrutiny."
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A billboard to pay bills
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