There's potentially a lot to get confused about. 'Do I need a software vendor Nike Tracksuit Pics in every category?' 'Who are the best vendors?' etc. That said, Scott has tried to simplify matters by creating 6 major classes, across 43 categories.
It's a bit of a monster. 947 companies included.
There's a lot of overlap and competition. There are going to be some big winners and losers in this space (In some cases it's tricky to judge who these will be).
outtake is that there is real need for adopting a strategic approach to marketing technology selection. But one that can leverage existing investments and relationships this may favour the bigger players for many enterprises. Strategy which cuts through the confusion, aligns to business objectives, and provides a guiding policy and coherent actions about how to utilise marketing technology. Less of a logo picking exercise and more Nike Windrunner Men Jacket
of a strategic one you might say.
947 logos on a chart that you might need to pay attention to
It's much more complicated than the same landscape chart from last year. This space is growing incredibly rapidly. Some say it's a bit Nike Coats For Men
A couple of observations;
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of a bubble. We say this isn't a bubble the volume isn't increasing smoothly; instead it's more like a foam, where the number of bubbles increases discretely.
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